FOR IMMEDIATE RELEASE MEDIA CONTACT:
April 19, 2016 Los Angeles PR Contact: Benjamin Kemp, 323-782-0600
(LOS ANGELES, CA) – M. Cohen has announced a new partnership with international fashion retailer, Aishti, to bring a special collection of jewelry to stores throughout the Middle East.
The partnership, which first came to fruition in March of 2016, was sparked by a growing consumer demand in M. Cohen’s online business amongst Middle Eastern customers. The decision to collaborate with Aishti was made with the focus of serving fashion-savvy customers in that region, as the retailer has high-end boutiques in such cities as Beirut, Amman, Dubai and Kuwait City. M. Cohen Communications Director, Benjamin Kemp, stated, “We saw our online shopping from the Middle East grow by over 30% in the fourth quarter of 2015, and our flagship store in Los Angeles has become a prime destination for affluent international shoppers who are gravitating towards the layered looks M. Cohen is known for. The natural progression was to find the right partner to work with overseas, in order to provide a more intimate shopping experience to those consumers.”
Designer, Maor Cohen, stated, “When I look at Aishti, I see how large their market presence is, and I also recognize their taste in selecting brands to stock. We know our clientele, and M. Cohen pairs well the current looks of brands like Saint Laurent, Alexander McQueen, Marc Jacobs and Rag & Bone, so this alignment makes perfect sense for both of our companies.” Aishti is now carrying M. Cohen in select stores through Beirut, with plans to expand to other areas by fall of 2016.